Author: Lisa Jones-Tomassini
Published: 12/21/2024
Throckmorton Jones: Pioneering Sustainable Fashion Through Artistic Expression
Throckmorton Jones, established in 2011 in Northern California, stands at the intersection of fashion and art, offering an innovative alternative to fast fashion. Founded by industry veteran Lisa Jones, the brand has carved out a unique niche in sustainable luxury fashion with its commitment to exceptional design and ethical practices.
With over 18 years of global fashion experience, including work with prestigious brands like Ralph Lauren, Guess, Timberland, and Athleta, Jones brings a wealth of expertise to her venture. Her international experience spans Italy, France, and Morocco, infusing the brand with a sophisticated global perspective while maintaining strong local roots.
The brand distinguishes itself through meticulous attention to detail, incorporating rich textures and unusual materials while adhering to sustainable sourcing and eco-friendly production methods. Each piece is designed to be both a statement of personal style and a conversation starter, appealing to consumers who value quality, sustainability, and unique self-expression.
In line with its community-focused ethos, Throckmorton Jones actively partners with independent artists and suppliers, fostering economic growth at the grassroots level. The brand demonstrates its commitment to sustainability by donating unused materials to charities and individual artists, creating a circular economy within the fashion ecosystem.
Jones envisions Throckmorton Jones as more than just a fashion brand – it serves as a model for sustainable business practices, offering flexible work arrangements and skill-development opportunities while building lasting partnerships. This approach has cultivated a loyal following among globally conscious consumers who use their purchasing power to make a positive impact.